Cadence
C
Cadence
Dispatch · Dashboard

Good morning, Ian.

Tuesday, September 22

11 people worth reaching out to today

All real · Reconnect ranked by the new Cold Lead Score (Hughes 1994 quintile RFM, verified against live Quo)
Dispatch
Your numbers Not published anywhere — your own gut sense, saved here.
1
appointments
7
gut feel — adjust
0 of 14
Today's pace
6
gut feel — adjust
$1,400
Today's stakes
2 appts → 14 calls → $700/appt avg → stake $1,400
Why dials, not a citation

We looked hard — real estate economics journals, NAR research, NYC brokerage reports, every real estate coaching platform's published material (███████████████' Millionaire Real Estate Agent model, TopAgentTracker's buyer-side ratios, BoomTown/kvCORE). Nobody publishes an "appointments to close" or "calls to book an appointment" number, tiered by experience or otherwise. The reason is structural, not a failed search: every real framework that tracks this treats it as personal to each agent's own book of business — including your mentor George's own sell-side numbers — because it swings too much by market, price point, and individual skill to be a useful borrowed number. So these are your own dials instead of a fake citation.

Today's stakes changed 2026-09-22: it used to sum every priced Reconnect lead's value as if all 13 would convert today — unrealistic, since you're only actually chasing your stated daily goal. Now it's your goal × the average appointment value: total real commission across all 13 priced leads (if each eventually closed) ÷ 13 gives an average commission per deal; that ÷ appointments-per-offer gives the average value of one appointment; × your goal gives a realistic total. Today's pace (blue meter) fills with real tasks you clear today against a target that's now goal × calls-per-appointment, not a flat number — raise the goal or the calls dial and the bar you need to clear rises with it.

New leads

1
NB
N. New

Fresh inbound today — first-response speed is the single biggest driver of whether a brand-new lead converts, and every hour of delay lowers the odds.

$348/appt~$2,087 if closed
Talking points
  • He inquired specifically about 50-22 █████████████████ — reference that exact unit first.
  • It's a studio co-op listed at $265K — confirm that's in his range before anything else.
  • This is his first-ever contact with you — briefly introduce yourself and Casa Blanca.
  • Ask what drew him to this building or Long Island City specifically.
  • Ask if he's already working with another agent or has financing in place, to gauge real readiness.
Call goal
  • Confirm his budget and timeline in his own words.
  • Find out if the unit is still available and worth touring.
  • Secure the next appointment — that's always the real goal.

Reconnect

3 Back to Quo
JS
J.
10/10

She gave you a real Thanksgiving check-in date — that window is closing now, not later.

$375/appt~$3,675 if closed
Talking points
  • She agreed to reconnect near Thanksgiving — reference that date directly.
  • Her rent only went up a little, which is why she's stayed put — acknowledge that first.
  • 49 real messages on record — more back-and-forth than almost anyone in the pool.
  • Ask plainly whether anything about her timeline has changed since you last spoke.
  • She's never said no, just not urgent yet — treat this as picking up a real thread, not cold outreach.
Call goal
  • Reconfirm the $480K budget hasn't shifted with the rent increase.
  • Send 1–2 new listings so she has something concrete for Thanksgiving.
  • Secure the next appointment — that's always the real goal.
MK
M.
10/10

She already said she'd follow up to schedule more tours — no firm date means the window is open right now.

$382/appt~$3,741 if closed
Talking points
  • She thanked you after her last tour — open by asking what stuck with her.
  • She said she'd follow up to schedule more — that's the thread to pick back up.
  • 35 real messages on record — she's been engaged, not distant.
  • Ask directly if anything about her timeline or budget has shifted since the tour.
  • No firm date was ever given — treat that as an opening to propose one, not a brush-off.
Call goal
  • Lock in 2–3 concrete times for the next showing.
  • Reconfirm the $475K budget still fits what she saw.
  • Secure the next appointment — that's always the real goal.
CS
C.
10/10

He's actively comparing units and a walkthrough is already on the table — a live search like this goes cold fast without a next step booked.

$382/appt~$3,741 if closed
Talking points
  • He's ruled out two Washington Heights units over cost and stairs — start there.
  • A walkthrough was already discussed — reference it directly.
  • He's actively comparing units right now — this is a live search, not cold outreach.
  • Ask what specifically he liked (or didn't) about the units still in the running.
  • Confirm his budget and must-haves haven't shifted since the comparison started.
Call goal
  • Lock down the walkthrough with a specific date.
  • Offer 1–2 elevator or lower-cost alternatives to the units he ruled out.
  • Secure the next appointment — that's always the real goal.

Reply to email

4 Back to Gmail
LD
L.
Citizens Bank (M.) asked Fri 2:07pm if she's paid the insurance premium — L. authorized you to reply directly. Closing Sep 30 · $296K deal already in motion.
SS
S.
C. (internal) asked 9/17 for the deal sheet, contract of sale, sales application to start the board package — 4 days, no reply yet
KL
K.
Attorney M. said 9/16 he'd try reaching the stalling seller's broker — 5 days, nothing since. Check in + update K.
KH
K.
You told the co-op's managing agent 9/16 she'd return "early next week" with recognition-agreement copies for the board app — that window's passed

Text back

3 Back to Quo
TJ
T.
Closing Thursday 9/24 · zero texts since Jul 20 (63 days) · status on closing docs/wire/walkthrough
SS
S.
Your own established ~biweekly update cadence (9 real instances since June) · last one Sep 10, 11 days ago · overdue on your own pattern
DH
D.
Board interview passed, closing ~10/9 · 14 days silent · prep check-in (movers, insurance, walkthrough)

Call back

0 Back to Quo
✓ Nothing waiting on you right now

Commission pipeline

5 real deals in contract, not yet closed — Casa Blanca app, 2026-09-21. Hover a slice or a row.

$21,122
in contract
T.$8,925
K.$4,471
S.$4,108
D.$1,960
L.$1,658
How this number works

Not earned yet — this is what's due if all 5 close as-shown, and it's still pending Casa Blanca confirming the 20% lead cost on 2 of these (see today's note).

Commission closed

4 real deals paid out in 2026 — Casa Blanca app. Hover a slice or a row.

$20,948
earned in 2026
333 ██████████████$11,550
321 ██████████$3,693
87-14 ████████$2,916
330 ██████████$2,789
How this number works

All 4 formula-verified to the penny: Sale × Comm% × (1−Cost%) × GCI% × Split%. Cost% on these matches your signed ICA exactly (25/30/25%).

Compare notes with your team

See how today's pace, reconnects, and closed commission stack up against your team — leaderboards, wins, and a place to celebrate the streaks.

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